
We've heard this tune before. Automakers have pushed vehicles to the zenith of attainable on-road performance, with even family vehicles being outfitted with fire-breathing engines. Anything you buy today will run rings around the performance cars of yore. Boomers may get misty-eyed about how great the glory days of the 1960s were for hot cars, but that's just the filthy exhaust clouding their judgement. The golden age of performance is now. Just as it went down nigh on 38 years ago, big V8 thumpers are having their death knell sounded. Scott Burgess posits in the Detroit News that the muscle car formula could undergo some revision.
Burgess spoke with GM's Troy Clarke, who thinks that muscle cars will evolve into vehicles that sell more on the strength of their style and innovation, rather than live axles and cubic inches. We agree that there will be widespread evolution and experimentation when it comes to powertrains, but we thought muscle cars already sold largely on their stylishness. We went digging at Ford to take a look at Mustang sales to see if our suspicions could be confirmed.

Ford's Dan Jarvis looked at numbers going back to 1994, and found a couple of surprises. Granted, the Mustang is part of the ponycar species of the muscle car genus, but we feel it's representative as a whole. In the Mustang's case, it competes in the two-door coupe segment, comprising about 250,000-300,000 total units per year. Of that total number, the Mustang accounts for roughly half; it's been the 500-pound gorilla of the category for years. That's including such wide and varied choices as the F-Body, FWD coupes like the Tiburon and the Eclipse; overall, a wide variety of cars, though the coupe market as a whole is a mere shadow of its former self.
We suspected that historical trends would show that 6-cylinder Mustangs were bigger sellers than the V8 models, and that's supported by Ford's numbers. 6-cylinder Mustangs outsold V8 models pretty consistently in the numbers Jarvis was looking at, sometimes by as much as two to one. The figures he had in front of him were very steady and predictable, going back about 15 years, and we'd assume that the same pattern holds all the way back to the '65 Mustang, judging by the stable pattern. Interestingly, since 2006, that trend has reversed. Just as we started enjoying $3 per gallon gasoline, V8 Mustangs started selling more units than the V6 models, and that continues with the newest numbers Ford has.
We're not sure exactly why that is, perhaps it's because the Mustang is really the only game in town right now. Sure, we're supposed to get the Challenger this year, and the Camaro is coming soon, too, but for right now, there's really no other choice for a RWD four-place coupe with some pizzaz at a reasonable price point. Even the V6 Mustang is decently lively while also having a reduced appetite for fuel. Looking at the recent V8 trend, we think it's a good move for Chrysler to release the SRT-8 version of the Challenger first, satisfying the enthusiasts who seek the raw performance. Then again, there's conjecture that the Challenger may only last for a couple years and then be discontinued before the new CAFE rules take effect.
Those CAFE rules might prompt a move to different powertrain configurations, like Ford's turbocharged EcoBoost V6, or even a specially-tuned hybrid, but athletic cars are not going away. GM and Nissan are squeezing 300 horsepower out of roughly three and a half liters of V6, who needs a V8? Troy Clark looks further into his crystal ball at GM and comes up with the notion that the V6 Camaro will be more popular than the V8 models, because it will be more about style and fun than outright performance. As much as we love being pinned back in the seat by a wave of torque, we find there's at least equal enjoyment available from cars that are shorter on power and longer on handling. We'd find it hard to complain about a lighter musclecar that loves carving an arc. Besides, when cars weigh less, you don't need the silly horsepower numbers to achieve stellar performance. 3,000 pounds being pushed around by 300 horsepower is more than you'd be able to make use of most of the time, anyway, and sounds plenty entertaining to us. In short, stories of the death of the muscle car have been greatly exaggerated.[Source: Detroit News]











Reader Comments (Page 1 of 6)
chonkyfire @ Feb 16th 2008 3:28PM
Hmm....while I agree with this article totally that still doesn't explain why the muscle car was killed off in the 70's as an OVER reaction to the OPEC crisis. I think what we're seeing today is an OVER reaction to CAFE and to global warming. V8 muscle cars don't need to be killed off if they are sold in small enough numbers and mostly to enthusiasts. Let the V6 model be the one for people who put a lot of miles on their cars and need better efficiency. Don't kill off the cars the define the brand. Do that, and we'll abandon domestics for fuel efficient imports as we did in the 80's.
Dan @ Feb 16th 2008 5:59PM
Large, desireable vehicles will still exist. But the only way to keep them selling in small numbers is to price them beyond the reach of the general public.
Which is exactly what will happen. The large cars you'd actually want to drive will be dolled up with wood inlays and 34 way power seats and similar effeminizations and then sold by Cadillac or BMW or Lexus starting at $79,900.
Meanwhile, the cars on the Chevy and Toyota lots you can actually afford will be small hatchbacks and wagons ala Europe.
The era of regular Americans being able to have a big comfortable vehicle - a SUV, a truck, a Chrysler 300 type car - are over.
And that's what the muscle car was. A big fast car for a regular guy.
Thank the Democrats.
500 @ Feb 16th 2008 11:41PM
You may be correct Dan, but you can't just blame the Democrats. John McCain-style Republicans signed off on this one too.
DIRETTORE @ Feb 18th 2008 7:15PM
* Chonky, Actually we already passed Peak Oil in 2006.
If you look around you, prices are already starting to creep up on everything from bread to milk, eggs, etc.
A) Oil is hitting $ 100/Barrel - "After 2011 we could be in for serious trouble"
http://findarticles.com/p/articles/mi_qn4176/is_20071118/ai_n21115589
B) 19 Feb. IOB Iranian Oil Bourse opening Non-U$D exchange
C) Gold close to $ 1000/Ounce by end of 2008. $ 2000/Ounce in the near future
D) The US has 8,133.5 TN Gold Reserves which account for about 76% of its total reserve. Germany 3,400 TN, France 2,750.
E) Debt for the war is approaching $ 1 Trillion by some estimates
F) Coal hits $ 300/TN http://www.davidstrahan.com/blog/?m=200802
G) 2006 Peak Oil production 81 MB/day http://www.energywatchgroup.org/fileadmin/global/pdf/EWG_Oilreport_10-2007.pdf
H) India Tata $2,500 car
I) Europe surpasses US auto sales > 13 M
http://www.odac-info.org/news_releases/documents/ASPO6-PeakBy2012.htm
http://www.energyshortage.com/e/index.html
http://www.dailymotion.com/video/x3i263_2013-la-fin-du-petrole-23_shortfilms
Noidor @ Feb 16th 2008 3:30PM
I don't think that muscle car market is on its way out, but it has become rather fragmented. There are a number of ways for public to interpret as to what a muscle car means to them. Does it necessary have to be a car with ton of power to be a drag racing tool and yet steer clear of road courses? I doubt it.
I think easily tunable cars with entertaining handling, good power, and everyday practicality are the way to go. It's all about how a car makes you feel.
So maybe it makes sense to offer a variety (3+?) of performance cars in similar price range ($23k to $31k) to suit different tastes. They could share platforms, components, parts and therefore costs could be reduced, and since their style will be different they will appeal to a larger audience in total, and volume sold will be higher, thus further reducing the manufacturing costs.
Of course this will be rather difficult to achieve because of CAFE standards, but still possible with utilization of right technology.
rgt881@gmail.com
Seoultrain @ Feb 16th 2008 3:30PM
"We'd find it hard to complain about a lighter musclecar that loves carving an arc."
Isn't that contrary to the definition of "muscle car?"
sw @ Feb 16th 2008 10:52PM
That may be the very reason muscle cars as traditionally defined aren't going to cut it. People expect more. If you ask someone to plunk down 30k+ on a car they demand it be able to go fast in a straight line, and they demand corner carving, that explains the muscle car that's thrived the longest, the corvette. That car will continue to sell well because it's continuously updated to reflect the times, the challenger with it's .90 g grip at the skidpad will also hopefully do well (the charger in this regard was a disappointment I think). This is also the reason why I think the Mustang is a terrible car, Ford attempts to cater to people who like the looks of the car and think it's cool, or the nursing home crowd who no longer need a muscle car, not people who think cars should be lighter with a great suspension and somewhat retain the beauty of muscle cars.
Chevy Nick @ Feb 17th 2008 2:01AM
I think most people would define the corvette as a sports car. I believe the original corvette was equipped with an anemic v6.
James Sonne @ Feb 16th 2008 3:33PM
Perhaps people are starting to buy more big V8s recently because they feel this might be the last chance for them to get a big, noisy, fuel burning V8 car.
Jonathan @ Feb 16th 2008 3:36PM
I wish the new CAFE rules never happened so we wouldn't worry about the future of muscle cars.
Jonathan @ Feb 16th 2008 3:37PM
Damn CAFE!!! Muscle cars should never go away!
digitalzombie @ Feb 16th 2008 3:50PM
I like CAFE. If it wasn't for the law, California's Basin would be polluted like hell and every morning I wouldn't see Sun. Our state is populated like hell.
I like the style of Muscle cars but they are kind of ridiculous in the fact that they weigh a crap load. 4100 for a rwd challenger hehe is kinda extreme how many mpg is this car sipping?
I rather get a datsun 240z or a Cutlass if I wanted to waste some gasoline they're at least classic. If you don't like CAFE then you should have voted for the other political members.
DKB_SATX @ Feb 16th 2008 8:39PM
I think you're confusing CAFE and CARB.
SPG @ Feb 16th 2008 3:56PM
It almost looks like the cars that the general public dismissed as being basically jokes like Ford's Turbo 2.3 Mustang, XR4TI, and Thunderbird (190 HP) should of been developed further throughout the decades instead of filed away as another 1980's fad.
I still don't think a turbo four Mustang will be embraced but if there's no eight on the menu in the future it'll be somewhere to get the power you want in the future.
COBRA SVO!! Joking.
Big jim @ Feb 16th 2008 3:59PM
CAFE Sucks!!!!
Dave @ Feb 16th 2008 4:03PM
I think the V6 Camaros and Mustangs are pretty pointless.
Less power for 1-3 more mpg? I'd rather see these muscle cars available in powerful V8 form with little regard for efficiency (for enthusiasts), *and* a much more fuel efficient V6 or even (dare I say) I4 for people who want to commute and look stylish while doing so.
Dave B @ Feb 16th 2008 4:09PM
I think automakers should switch to turbo diesel v6 engines for their performance cars. Lots of torque, plenty of hp and they would be pretty good on gas.
Dave @ Feb 16th 2008 4:10PM
China and India are buying up oil reserves the world over, particularly China, to keep pace with their growing economies. Other countries are modernizing as well, and they all will need more oil.
In the states we complain about $3 gasoline but there's a real possibility that we'll see higher fuel prices in the years to come. A 15 MPG muscle car is going to be very expensive to own.
I'm not a 'peak oil' theory guy but the fact of the matter is that more countries are buying oil. With greater demand comes a higher price. Muscle cars will still be made but I suspect most will be hybrids or even electric cars in the years to come.
Tagg @ Feb 16th 2008 4:19PM
I think technology will adapt and you will see even more powerful V8's down the road with better economy and lower emissions. I really don't beleive they are at their end, maybe the Cobra or SRT or SS Camaros are finished but the base cars will be around for a long time.
As for Cali and CAFE:
California needs to be more active in promoting the car pool lanes they spent billions on and have better public transportation. I go to Southern California (L.A. area) for work about 3 times a year and hardly see anyone use the car pool lane. I swear nearly every car in grid lock has one driver in it when I drive from Santa Ana to Pasadena.
Justin @ Feb 16th 2008 4:32PM
" GM and Nissan are squeezing 300 horsepower out of roughly three and a half liters of V6, who needs a V8?"
And with these 300 hp NA DOHC v6's being as heavy and fuel thirsty as a comparably powered ls v8, who needs a v6?