He usually spends his time behind the wheel of a Dodge Charger, but recently Samuel Hübinette made an exchange for something with a lower roofline. Lamborghini asked him to take a seat in a 2009 Gallardo for the filming of a European-market commercial set on the streets of Los Angeles and Palm Springs. Blowing tire smoke for the camera is nothing new to Sam since his blue Mopar-mobile has been featured in many a BF Goodrich tire commercial. Unlike the Charger though, the Gallardo isn't quite the towering elephant. It is also equipped with all wheel drive, a feature that requires a bit more driving finesse in order to pull off an extended slide. Look for the spot to hit YouTube sometime in the not too distant future. Also follow the link to see a few more of Sam's photos from filming.
Since its debut last year, the new FIAT 500 has been one of the most talked about small cars in Europe. Now people in Berlin can share their thoughts on the 500 with th everyone in the immediate vicinity. A pair of billboards installed near the former Checkpoint Charlie reflect the words of passers-by. Along with videos and other messages, the 3,100-square foot boards also invite viewers to send a text message to a special number. The messages then scroll across a 65-foot wide ticker on each board. Presumably the messages are moderated in some way (either human or automated) before they appear on the boards, otherwise this PR stunt could get very interesting.
Click above for high-res gallery of the Volkswagen Routan
The new Volkswagen Routan minivan hasn't even gone on sale yet and there is already an incentive on its hood. This one, however, is not your typical cash back deal. Instead, Volkswagen is working under the assumption that the people likely to actually purchase a Routan are those with kids to haul. As such, VW of America is teaming up with Upromise to provide buyers with $1,500 towards a higher education savings plan. Upromise is a company that works with retailers to provide cash back bonuses when one of their registered credit card is used for purchases. Those rebates can then be transferred to a 529 education savings plan. To be eligible for the college bonus, you have to pre-order the Chrysler-built Routan by the end of August and take delivery by the end of November.
This is either the stupidest idea ever or the most brilliant co-promotion for two brands in the history of mankind. Sony Computer Entertainment Europe, the distributor of Gran Turismo 5 Prologue across the pond, and Nissan are joining forces to host a competition that could place a really good gamer behind the seat of a real Nissan 350Z at a very real 24-hour endurance race in Dubai. The competition is called GT Academy, and the first round will be an online GT5 Prologue tournament hosted on the PLAYSTATION Network (for Europeans only, we presume). Based on the picture provided, it appears that entrants will be racing a Nissan GT-R in a special livery when the competition begins later this month. The rest of the competition will span some eight months, at the end of which the winner will receive a four-month training program to earn actual racing licenses. With his or her newfound knowledge of real physics and how actual damage occurs, the winner will then be given a stint behind the wheel of a Nissan 350Z in the 24-hour endurance race in Dubai.
Based on the press release after the jump, we're a little unclear exactly how GT Academy will whittle down all of these entrants over eight months or how much driving the winner will actually be doing in Dubai. Having raced GT5 Prologue online using the PLAYSTATION Network, we can't imagine qualifying is going to be a pretty sight. There are always plenty of jerks willing to brake late in a corner and buddy bump you into the wall regardless of the game's imposed penalties, especially if they know that seat time in a real 350Z is beyond their own reach.
Who needs an 18-cent a gallon gas tax holiday from pandering politicians when you have Chrysler on your side?! With gas prices rapidly approaching and exceeding $4 a gallon across the nation, Chrysler is offering up a deal that just might make people who are averse to the looks of cars like the Chrysler Sebring and Jeep Compass think twice. Between now and June 2, anyone who buys any new Chrysler, Dodge or Jeep vehicle will be able to register for a "Let's Refuel America" card. Once the customer registers a credit card with the program, they will receive a new card that they can then use at participating gas stations to fuel up their new car or truck. When the card is used, the credit card that the owner has on file will be billed $2.99 a gallon for either regular gas, E85 or diesel fuel. Chrysler will pay the difference. The best part is the price is locked in for THREE years. Now that's real savings. There are of course limitations on the deal. Get more details on the deal and Chrysler's full press release after the jump.
A tight credit market, slumping construction, an economy on bed rest, an end-of-model year, and high gas prices mean one thing for pickup trucks: lots of brand new trucks waiting for buyers. Dealers trying to shift their 2008 Dodge Rams before the 2009s arrive are taking as much as $13,000 off the bill to try and convince buyers to come forth. That means you can get a Dodge Ram 1500 Quad Cab SLT 4x2 for $19,995, instead of $32,795.
With consumers being more picky about what and when they buy, it also doesn't help that dealers really don't want trade-in trucks either, since they can't do anything with them. What Dodge dealers hope for now is that Chrysler will manage the build-out of the 2009 models to give them a chance to get rid of the 2008s. Chrysler says it has a plan that will keep it competitive and keep the changeover orderly. For now, the Ram is the most heavily discounted vehicle out there.
For a dealer in Ohio, the matter of 120-day inventories really comes down to gas prices. "Until we get gas under three bucks a gallon," he said, "these pickups are not going to move." We're sure that no one wants that to be true, because if it is, there will be brand new 2008 Rams on showroom lots for a long time.
This past February, just when it appeared that Kia had found its advertising footing, marketing VP Ian Beavis cleaned out his desk and followed Kia Motors America CEO Len Hunt out the door. Post-exodus, Beavis has landed at Carat, an advertising concern that's part of the Aegis Group. The 54-year-old Beavis will fill the role of Executive Vice President for global client direction for Carat, and his past experience inside automakers such as Toyota, Ford, and Mitsubishi as well as time spent in high-powered agencies such as Foote, Cone & Belding, and Saatchi & Saatchi have led to glowing statements from higher-ups at the new digs. Carat does have some automotive clients among its customer ranks, and as marketing efforts continue to evolve, the firm's grasp of media's push beyond the traditional means of messaging should stand it in good stead. We hear Kia could use a witty campaign that gets people talking...
Click on the image for more shots of Indiana's Harley-Davidson
It seems that the marketing folks at Harley-Davidson have managed to get a bit of product placement for themselves, following the likes of Audi with Iron Man, Volkswagen with The Bourne Ultimatum and GM with Transformers. The new Indiana Jones movie, titled 'Indiana Jones and the Kingdom of Crystal Skull' features both Harrison Ford and Shia The Le Beouf riding what appears at first glance to be an old Harley. Upon closer inspection, the bike is actually a new model, complete with fuel injection and Harley's new six-speed transmission. The movie-crew manages to make the bike look much older by using parts from older machines, such as the old Sportster tank and pre-war "beehive" tail light. Look real close and you may even notice the fake kick-starter which must just be welded to the frame.
As a celebration of the upcoming movie's use of the bike, every Harley dealership will reportedly get the chance to order 30 pairs of free tickets to the movie to be given away as a promotion to customers.
The U.S. Navy and Dale Earnhardt Jr. are partnering on a national recruiting program that'll officially kick off when Junior pilots the above #83 car in the NASCAR Nationwide Series race on May 24. On that very same day, prospective sailors will also be able to visit their local recruiting stations and sign up to be a part of the new "Dale Jr. Division" being formed at the Navy's Recruit Training Command in Great Lakes, IL. We are not making any of this up.
This new boot camp division is limited to 88 slots, a nod to the number worn by Dale Jr.'s NASCAR Sprint Cup ride. The Navy will support the new recruiting effort with a full media offensive, and Earnhardt Jr. will be on hand to christen his namesake division when its recruits report in August. Junior will also make a return trip to visit the group when it completes the basic training course. We eagerly await the logical next step in this high-profile partnership with Dale Jr. -- a Navy announcement that funding for a high-banked oval at Great Lakes has been approved.
General Motors is on a campaign to streamline and cut through red tape, and to that end is changing the management structure of its brands. As of June 1, GM is establishing four new "brand czars" who will have increased control over their products and be responsible for their divisions' successes and failures. Pontiac-Buick-GMC, Cadillac-HUMMER-Saab, Chevrolet and Saturn will each be accountable to a new brand chief, who in turn will report to the corporate VP of sales, service and marketing. The positions, which will all be vice-president-level appointments (except for Saturn, whose brand czar will coordinate with Opel), will have increased input into the overall process from product development through sales.
The new brand czars will replace the five regional general managers that have acted until now as an insulator between the brands and its dealers. Insiders are hailing the move as a positive step, helping General Motors to streamline its bureaucracy.
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_thumbnail.jpg "Lamborghini Reventon unboxed in Las Vegas")
